Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
Crossref DOI link: https://doi.org/10.1057/s41262-018-0109-1
Published Online: 2018-05-28
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ilicic, Jasmina
Baxter, Stacey M.
Kulczynski, Alicia
Text and Data Mining valid from 2018-05-28
Article History
First Online: 28 May 2018