Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities
Crossref DOI link: https://doi.org/10.1057/s41262-018-0110-8
Published Online: 2018-05-28
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hanson, Sara
Jiang, Lan
Ye, Jun
Murthy, Nagesh
Text and Data Mining valid from 2018-05-28
Article History
First Online: 28 May 2018