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Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

Crossref DOI link: https://doi.org/10.1057/s41262-018-0118-0

Published Online: 2018-05-14

Published Print: 2019-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

An, Jake

Do, Diem Khac Xuan

Ngo, Liem Viet

Quan, Tran Ha Minh
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Text and Data Mining valid from 2018-05-14
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Article History

Revised: 29 May 2017

First Online: 14 May 2018

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.