Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension
Crossref DOI link: https://doi.org/10.1057/s41262-018-0120-6
Published Online: 2018-06-20
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Butcher, Luke http://orcid.org/0000-0001-7617-6211
Sung, Billy
Raynes-Goldie, Kate
Text and Data Mining valid from 2018-06-20
Article History
Revised: 29 August 2017
First Online: 20 June 2018