How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
Crossref DOI link: https://doi.org/10.1057/s41262-018-0125-1
Published Online: 2018-05-14
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ozcan, Timucin http://orcid.org/0000-0003-0740-8079
Gunasti, Kunter
Text and Data Mining valid from 2018-05-14
Article History
Revised: 9 January 2017
First Online: 14 May 2018
Compliance with ethical standards
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: All authors declare that they have no conflict of interest.