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Brand fidelity: a relationship maintenance perspective

Crossref DOI link: https://doi.org/10.1057/s41262-018-0127-z

Published Online: 2018-05-07

Published Print: 2018-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Grace, Debra https://orcid.org/0000-0003-4944-3104
Ross, Mitchell

King, Ceridwyn
License Information

Text and Data Mining valid from 2018-05-07
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Article History

Revised: 3 January 2017

First Online: 7 May 2018

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.