A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector
Crossref DOI link: https://doi.org/10.1057/s41262-018-0128-y
Published Online: 2018-05-14
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leijerholt, Ulrika http://orcid.org/0000-0002-0271-7887
Chapleo, Chris
O’Sullivan, Helen
Text and Data Mining valid from 2018-05-14
Article History
Revised: 4 December 2017
First Online: 14 May 2018
Compliance with ethical standards
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.