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Evaluating the durability of brand alliances using Bayesian methods

Crossref DOI link: https://doi.org/10.1057/s41262-018-0129-x

Published Online: 2018-05-16

Published Print: 2019-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Koschmann, Anthony http://orcid.org/0000-0002-3083-8336
License Information

Text and Data Mining valid from 2018-05-16
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Article History

Revised: 20 November 2017

First Online: 16 May 2018

Compliance with ethical standards

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: The author declares that there is no conflict of interest.