Luxury brands pursuing lifestyle positioning: effects on willingness to pay
Crossref DOI link: https://doi.org/10.1057/s41262-018-0130-4
Published Online: 2018-05-18
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Massara, Francesco
Porcheddu, Daniele
Melara, Robert D.
Text and Data Mining valid from 2018-05-18
Article History
Revised: 18 October 2017
First Online: 18 May 2018