The levers of engagement: an exploration of governance in an online brand community
Crossref DOI link: https://doi.org/10.1057/s41262-018-0132-2
Published Online: 2018-07-27
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cooper, Tony https://orcid.org/0000-0002-7585-6765
Stavros, Constantino
Dobele, Angela R.
Text and Data Mining valid from 2018-07-27
Article History
Revised: 18 April 2017
First Online: 27 July 2018
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.