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Meaningful experiences: an embodied cognition perspective on brand meaning co-creation

Crossref DOI link: https://doi.org/10.1057/s41262-018-0133-1

Published Online: 2018-07-27

Published Print: 2019-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Stach, Jens https://orcid.org/0000-0001-9701-8255
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Text and Data Mining valid from 2018-07-27
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Article History

Revised: 5 December 2017

First Online: 27 July 2018

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.