Free the brand: How a logo frame influences the potentiality of brand extensions
Crossref DOI link: https://doi.org/10.1057/s41262-018-0142-0
Published Online: 2018-10-25
Published Print: 2019-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Yu-Shan Athena https://orcid.org/0000-0002-0691-4263
Bei, Lien-Ti
Funding for this research was provided by:
Ministry of Science and Technology (MOST 104-2410-H-004-128)
Text and Data Mining valid from 2018-10-25
Article History
Revised: 14 November 2017
First Online: 25 October 2018