Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy
Crossref DOI link: https://doi.org/10.1057/s41262-019-00150-0
Published Online: 2019-02-02
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lopes, Evandro Luiz http://orcid.org/0000-0002-2780-4215
Veiga, Ricardo Teixeira
Text and Data Mining valid from 2019-02-02
Article History
Revised: 27 May 2017
First Online: 2 February 2019