Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
Crossref DOI link: https://doi.org/10.1057/s41262-019-00151-z
Published Online: 2019-02-11
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jin, S. Venus
Muqaddam, Aziz
Text and Data Mining valid from 2019-02-11
Article History
Revised: 10 August 2018
First Online: 11 February 2019
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.