Crossmark

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

Crossref DOI link: https://doi.org/10.1057/s41262-019-00153-x

Published Online: 2019-02-19

Published Print: 2019-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Lee, Yang-Im

Trim, Peter R. J.
License Information

Text and Data Mining valid from 2019-02-19
More Information

Article History

Revised: 27 May 2018

First Online: 19 February 2019

Compliance with ethical standards

:

: The authors declare that they have no conflict of interest.