Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
Crossref DOI link: https://doi.org/10.1057/s41262-019-00154-w
Published Online: 2019-02-22
Published Print: 2019-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yang, Deli
Sonmez, Mahmut
Gonzalez, Mario
Liu, Yi
Yoder, Carol Y.
Text and Data Mining valid from 2019-02-22
Article History
Revised: 31 July 2018
First Online: 22 February 2019