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Effects of value and innovation on brand equity in retailing

Crossref DOI link: https://doi.org/10.1057/s41262-019-00159-5

Published Online: 2019-06-12

Published Print: 2019-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Moliner-Velázquez, Beatriz https://orcid.org/0000-0003-0357-749X
Fuentes-Blasco, María

Gil-Saura, Irene
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Text and Data Mining valid from 2019-06-12

Version of Record valid from 2019-06-12
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Article History

Revised: 10 July 2018

First Online: 12 June 2019