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The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand

Published Online: 2019-07-04

Published Print: 2019-11

Authors

Brunetti, Federico

Confente, Ilenia https://orcid.org/0000-0003-2970-0206
Kaufmann, Hans Ruediger
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Text and Data Mining valid from 2019-07-04

Version of Record valid from 2019-07-04
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Article History

Revised: 29 August 2018

First Online: 4 July 2019

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current