Brand–brand relational moments
Crossref DOI link: https://doi.org/10.1057/s41262-019-00163-9
Published Online: 2019-07-04
Published Print: 2019-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ramadan, Zahy B. http://orcid.org/0000-0001-8368-3617
Text and Data Mining valid from 2019-07-04
Version of Record valid from 2019-07-04
Article History
Revised: 17 March 2019
First Online: 4 July 2019
Compliance with ethical standards
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: The author states that there is no conflict of interest.