Exploring brand management strategies in Chinese manufacturing industry
Crossref DOI link: https://doi.org/10.1057/s41262-019-00166-6
Published Online: 2019-08-01
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lin, Fenfang https://orcid.org/0000-0003-0807-5931
Siu, Wai-Sum
Text and Data Mining valid from 2019-08-01
Version of Record valid from 2019-08-01
Article History
Revised: 5 October 2018
First Online: 1 August 2019