Sustainability countenance in brand equity: a critical review and future research directions
Crossref DOI link: https://doi.org/10.1057/s41262-019-00167-5
Published Online: 2019-08-30
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ishaq, Muhammad Ishtiaq
Di Maria, Eleonora
Text and Data Mining valid from 2019-08-30
Version of Record valid from 2019-08-30
Article History
Revised: 21 December 2017
First Online: 30 August 2019