When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence
Crossref DOI link: https://doi.org/10.1057/s41262-019-00169-3
Published Online: 2019-08-30
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pradhan, Debasis http://orcid.org/0000-0002-2982-7971
Malhotra, Ritu
Moharana, Tapas Ranjan
Text and Data Mining valid from 2019-08-30
Version of Record valid from 2019-08-30
Article History
Revised: 21 September 2018
First Online: 30 August 2019