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The gift of co-creation: what motivates customers to participate

Published Online: 2019-10-04

Published Print: 2020-03

Authors

Ind, Nicholas

Coates, Nick

Lerman, Katrina
License Information

Text and Data Mining valid from 2019-10-04

Version of Record valid from 2019-10-04
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Article History

Revised: 2 January 2019

First Online: 4 October 2019

Compliance with ethical standards

:

: The authors declare that they have no conflict of interest.

Document is current