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Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

Published Online: 2019-10-15

Published Print: 2020-03

Authors

Temprano-García, Víctor https://orcid.org/0000-0002-3474-5946
Rodríguez-Escudero, Ana Isabel

Rodríguez-Pinto, Javier
Funding

Funding for this research was provided by:

European Social Fund (ESF) and Regional Government of Castilla y León (ORDEN EDU/828/2014)

Ministerio de Economía y Competitividad (ECO2017-86628-P)

European Regional Development Fund (ERDF) and Regional Government of Castilla y León (VA112P17, VA085G18)
License Information

Text and Data Mining valid from 2019-10-15

Version of Record valid from 2019-10-15
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Article History

Revised: 17 February 2019

First Online: 15 October 2019

Compliance with ethical standards

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current