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The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?

Crossref DOI link: https://doi.org/10.1057/s41262-019-00175-5

Published Online: 2019-10-15

Published Print: 2020-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Greenberg, Daria

Ehrensperger, Elena

Schulte-Mecklenbeck, Michael

Hoyer, Wayne D.

Zhang, Z. John

Krohmer, Harley
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Text and Data Mining valid from 2019-10-15

Version of Record valid from 2019-10-15
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Article History

Revised: 7 March 2019

First Online: 15 October 2019

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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