From brands to classical music: Broadening and deepening a brand love prototype
Crossref DOI link: https://doi.org/10.1057/s41262-019-00177-3
Published Online: 2019-11-13
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
White, Christopher J. http://orcid.org/0000-0002-3255-1849
Tong, Eudora
Schwartz, Michael
Text and Data Mining valid from 2019-11-13
Version of Record valid from 2019-11-13
Article History
Revised: 10 February 2019
First Online: 13 November 2019