The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study
Crossref DOI link: https://doi.org/10.1057/s41262-019-00181-7
Published Online: 2019-12-03
Published Print: 2020-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hur, Chung
Hwang, Jiyoung
Yeo, Chankoo
Text and Data Mining valid from 2019-12-03
Version of Record valid from 2019-12-03
Article History
Revised: 4 February 2019
First Online: 3 December 2019
Compliance with ethical standards
:
: Authors declare that there is no conflict of interest involved in this study.