Trending topics plus future challenges and opportunities in brand management
Crossref DOI link: https://doi.org/10.1057/s41262-019-00184-4
Published Online: 2019-12-20
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Golob, Urša
Davies, Mark A. P.
Kernstock, Joachim
Powell, Shaun M.
Text and Data Mining valid from 2019-12-20
Version of Record valid from 2019-12-20
Article History
Revised: 6 December 2019
First Online: 20 December 2019