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Improving the value of the retailer brand through social media equity

Published Online: 2020-04-18

Published Print: 2020-09

Authors

Mathur, Manisha
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Text and Data Mining valid from 2020-04-18

Version of Record valid from 2020-04-18
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Article History

Revised: 22 March 2019

First Online: 18 April 2020

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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