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The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

Published Online: 2020-04-29

Published Print: 2020-09

Authors

Duong, Giang Huong

Wu, Wann-Yih

Le, Long Hoang
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Text and Data Mining valid from 2020-04-29

Version of Record valid from 2020-04-29
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Article History

Revised: 27 August 2019

First Online: 29 April 2020

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current