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My brand identity lies in the brand name: personified suggestive brand names

Crossref DOI link: https://doi.org/10.1057/s41262-020-00201-x

Published Online: 2020-06-12

Published Print: 2020-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kara, Selcan https://orcid.org/0000-0003-1293-6570
Gunasti, Kunter

Ross, William T. Jr.
License Information

Text and Data Mining valid from 2020-06-12

Version of Record valid from 2020-06-12
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Article History

Revised: 20 February 2020

First Online: 12 June 2020

Compliance with ethical standards

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: The authors declare that they have no conflict of interest.