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Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty

Published Online: 2021-01-12

Published Print: 2021-05

Authors

Kim, Eun-Ho

Yoo, Dongho

Doh, Sun-Jae https://orcid.org/0000-0001-8223-1141
License Information

Text and Data Mining valid from 2021-01-12

Version of Record valid from 2021-01-12
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Article History

Revised: 8 May 2019

Accepted: 30 September 2020

First Online: 12 January 2021

Compliance with ethical standards

:

: On behalf of all the authors, the corresponding author states that there is no conflict of interest.

Document is current