The influence of brand experiences on consumer-based brand equity
Crossref DOI link: https://doi.org/10.1057/s41262-020-00215-5
Published Online: 2020-11-21
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pina, Rita
Dias, Álvaro
Text and Data Mining valid from 2020-11-21
Version of Record valid from 2020-11-21
Article History
Revised: 11 December 2019
Accepted: 27 October 2020
First Online: 21 November 2020