Measuring brand personality using emoji: findings from Mokken scaling
Crossref DOI link: https://doi.org/10.1057/s41262-020-00220-8
Published Online: 2020-11-23
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moussa, Salim http://orcid.org/0000-0003-2589-0719
Text and Data Mining valid from 2020-11-23
Version of Record valid from 2020-11-23
Article History
Revised: 26 March 2020
Accepted: 4 November 2020
First Online: 23 November 2020
Compliance with ethical standards
:
: The author declares that he has no conflict of interest.