Crossmark

Intra-brand image confusion: effects of assortment width on brand image perception

Published Online: 2021-04-01

Published Print: 2021-07

Authors

Grimm, Malek Simon https://orcid.org/0000-0002-7649-783X
Wagner, Ralf https://orcid.org/0000-0002-0220-2154
License Information

Text and Data Mining valid from 2021-04-01

Version of Record valid from 2021-04-01
More Information

Article History

Revised: 1 December 2019

Accepted: 30 November 2020

First Online: 1 April 2021

Compliance with ethical standards

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current