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The real purpose of purpose-driven branding: consumer empowerment and social transformations

Published Online: 2021-02-12

Published Print: 2021-07

Authors

Hajdas, Monika http://orcid.org/0000-0003-1006-2486
Kłeczek, Ryszard
License Information

Text and Data Mining valid from 2021-02-12

Version of Record valid from 2021-02-12
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Article History

Revised: 14 January 2021

Accepted: 18 January 2021

First Online: 12 February 2021

Compliance with ethical standards

:

: The authors state that there is no conflict of interest.

Document is current