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Spillover effects of competitive rivalry on brand extensions

Crossref DOI link: https://doi.org/10.1057/s41262-021-00234-w

Published Online: 2021-02-26

Published Print: 2021-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Pontes, Nicolas https://orcid.org/0000-0002-7391-0908
Pontes, Vivian
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Text and Data Mining valid from 2021-02-26

Version of Record valid from 2021-02-26
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Article History

Revised: 18 December 2020

Accepted: 4 February 2021

First Online: 26 February 2021

Compliance with ethical standards

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: All authors declare that they have no conflict of interest.