Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Crossref DOI link: https://doi.org/10.1057/s41262-021-00250-w
Published Online: 2021-08-21
Published Print: 2021-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kato, Takumi http://orcid.org/0000-0002-1795-4754
Funding for this research was provided by:
japan society for the promotion of science (JP20K22115)
Text and Data Mining valid from 2021-08-21
Version of Record valid from 2021-08-21
Article History
Revised: 15 July 2021
Accepted: 2 August 2021
First Online: 21 August 2021