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The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands

Crossref DOI link: https://doi.org/10.1057/s41262-021-00251-9

Published Online: 2021-09-18

Published Print: 2022-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Fazli-Salehi, Reza

Torres, Ivonne M.

Madadi, Rozbeh

Zúñiga, Miguel Ángel https://orcid.org/0000-0002-7163-7207
License Information

Text and Data Mining valid from 2021-09-18

Version of Record valid from 2021-09-18
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Article History

Revised: 22 August 2021

Accepted: 31 August 2021

First Online: 18 September 2021

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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