Building brand loyalty on social media: theories, measurements, antecedents, and consequences
Crossref DOI link: https://doi.org/10.1057/s41262-021-00252-8
Published Online: 2021-09-29
Published Print: 2022-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jai, Tunmin Catherine http://orcid.org/0000-0001-5054-3183
Tong, Xiao
Chen, Hsiangting Shatina
Text and Data Mining valid from 2021-09-29
Version of Record valid from 2021-09-29
Article History
Revised: 31 August 2021
Accepted: 2 September 2021
First Online: 29 September 2021
Declarations
:
: The authors declare that they have no conflict of interest.