Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator
Crossref DOI link: https://doi.org/10.1057/s41262-021-00255-5
Published Online: 2021-10-30
Published Print: 2022-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Choi, Laee
Kim, MiRan
Kwon, He-Boong
Text and Data Mining valid from 2021-10-30
Version of Record valid from 2021-10-30
Article History
Revised: 10 September 2021
Accepted: 15 September 2021
First Online: 30 October 2021