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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Crossref DOI link: https://doi.org/10.1057/s41262-021-00260-8

Published Online: 2021-10-30

Published Print: 2022-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Abdelwahab, Dalia https://orcid.org/0000-0003-1187-569X
San-Martín, Sonia

Jiménez, Nadia
Funding

Funding for this research was provided by:

Junta de Castilla y Leon (pre-doctoral recruitment (Order EDU/556/2019))
License Information

Text and Data Mining valid from 2021-10-30

Version of Record valid from 2021-10-30
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Article History

Revised: 11 October 2021

Accepted: 18 October 2021

First Online: 30 October 2021

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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