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Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters

Published Online: 2021-11-08

Published Print: 2022-03

Authors

McLaughlin, Caitlin https://orcid.org/0000-0003-3220-1408
Haverila, Kai

Haverila, Matti
Funding

Funding for this research was provided by:

Social Sciences and Humanities Research Council of Canada (430-2018-0816)
License Information

Text and Data Mining valid from 2021-11-08

Version of Record valid from 2021-11-08
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Article History

Revised: 15 October 2021

Accepted: 20 October 2021

First Online: 8 November 2021

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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