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The effects of nostalgia marketing on consumers’ brand extension evaluation

Crossref DOI link: https://doi.org/10.1057/s41262-021-00264-4

Published Online: 2022-01-21

Published Print: 2022-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jun, Sung Youl

Park, Hye Kyung https://orcid.org/0000-0002-3148-6504
Kim, Kyung Ho
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Text and Data Mining valid from 2022-01-21

Version of Record valid from 2022-01-21
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Article History

Revised: 9 November 2021

Accepted: 20 November 2021

First Online: 21 January 2022