Crossmark

Managerial corporate brand orientation: explication, significance, and antecedents

Published Online: 2021-12-23

Published Print: 2022-01

Authors

Balmer, John M. T.
License Information

Text and Data Mining valid from 2021-12-23

Version of Record valid from 2021-12-23
More Information

Article History

Revised: 11 November 2021

Accepted: 11 November 2021

First Online: 23 December 2021

Declaration

:

: The corresponding author states that there is no conflict of interest.

Document is current