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Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums

Crossref DOI link: https://doi.org/10.1057/s41262-021-00267-1

Published Online: 2022-02-10

Published Print: 2022-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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