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Branded content experience in social media settings: a consumer culture theory perspective

Published Online: 2022-01-09

Published Print: 2022-03

Authors

Waqas, Muhammad https://orcid.org/0000-0003-4365-5069
Hamzah, Zalfa Laili

Salleh, Noor Akma Mohd
License Information

Text and Data Mining valid from 2022-01-09

Version of Record valid from 2022-01-09
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Article History

Revised: 11 December 2021

Accepted: 13 December 2021

First Online: 9 January 2022

Declarations

:

: The authors declare that they have no conflict of interest.

Document is current