Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
Crossref DOI link: https://doi.org/10.1057/s41262-021-00269-z
Published Online: 2022-01-25
Published Print: 2022-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pyle, Emily
Furnham, Adrian https://orcid.org/0000-0001-7545-8532
McClelland, Alastair
Text and Data Mining valid from 2022-01-25
Version of Record valid from 2022-01-25
Article History
Revised: 5 December 2021
Accepted: 28 December 2021
First Online: 25 January 2022