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The anthropomorphic brand logo and its effect on perceived functional performance

Published Online: 2022-01-25

Published Print: 2022-05

Authors

Daryanto, Ahmad https://orcid.org/0000-0002-9380-7780
Alexander, Nicholas

Kartika, Gilang
License Information

Text and Data Mining valid from 2022-01-25

Version of Record valid from 2022-01-25
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Article History

Revised: 22 December 2021

Accepted: 5 January 2022

First Online: 25 January 2022

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current