Conceptualising attitudes towards brand genuinuity: scale development and validation
Crossref DOI link: https://doi.org/10.1057/s41262-022-00272-y
Published Online: 2022-02-02
Published Print: 2022-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
‘t Hart, Brian
Phau, Ian http://orcid.org/0000-0002-0759-6092
Funding for this research was provided by:
Curtin University
Text and Data Mining valid from 2022-02-02
Version of Record valid from 2022-02-02
Article History
Revised: 1 January 2022
Accepted: 4 January 2022
First Online: 2 February 2022